Post by sarkerraihan on Feb 26, 2024 20:11:47 GMT -8
Due to the rising costs of online advertising and the ever-increasing number of competitors, advertising budgets tend to run out quickly. And it runs out even faster if it is wasted due to incorrect campaign configuration! Creating and managing advertising campaigns correctly is essential if you want to achieve results. In our experience we have seen budget waste caused by incorrect management of these activities, especially on Google. That's why today we'll talk about 3 ways to better use your campaign budget on Google Search Ads. October 2 photo 1. LIMIT DAYS AND TIMES OF PUBLICATIONS When you create a new campaign, the standard ad schedule is to run every day, every hour. Then, within your budget and attempting to achieve your stated goals, the platform will show your ads whenever it sees fit.
In general, this approach is not wrong. But start from your Paraguay Mobile Number List personal experience and think about how many times you have bought something or made a relevant decision late at night. It can happen but it's not common. If your goal is to get conversions such as leads or sales, ads are more likely to perform better at less “extreme” times. This is even more important if you operate in a B2B context or if your business is closed on the weekend. You could start without limiting publications but then you should quickly evaluate, as soon as the number of impressions begins to be relevant, how the ads are performing. If some days and times are clearly performing less well than others, you can remove them from the schedule . This way you will save budget that will be dedicated to better times for conversions! 2. USE A LIST OF NEGATIVE KEYWORDS If the keywords that allow your ads to appear are important, the keywords that prevent them from appearing are even more important.
During the activity, the campaign generates a report on the search terms, which are not the keywords but the actual queries . As you review this report, you may notice concepts or words that aren't relevant to what you offer but that triggered your ads to appear. These concepts should be used as negative keywords, keywords that should not be present in searches relevant to your ads . If you don't use a list of negative keywords, you risk wasting budget on searches that don't lead to conversions. 3. DON'T RUN ADS ON SEARCH PARTNERS AND THE DISPLAY NETWORK In the initial phase of creating a Google Search Ads campaign, the publication options on Search Partners and Display Network are confirmed by default. Search Partners, as defined in the Google Ads guide, are “sites that collaborate with Google to publish free ads and product listings”. The Display Network, on the other hand, includes "over two million websites, videos and apps on which to publish ads". If you've decided to use a Search campaign, it's unlikely that you'll also want to create visual content .
In general, this approach is not wrong. But start from your Paraguay Mobile Number List personal experience and think about how many times you have bought something or made a relevant decision late at night. It can happen but it's not common. If your goal is to get conversions such as leads or sales, ads are more likely to perform better at less “extreme” times. This is even more important if you operate in a B2B context or if your business is closed on the weekend. You could start without limiting publications but then you should quickly evaluate, as soon as the number of impressions begins to be relevant, how the ads are performing. If some days and times are clearly performing less well than others, you can remove them from the schedule . This way you will save budget that will be dedicated to better times for conversions! 2. USE A LIST OF NEGATIVE KEYWORDS If the keywords that allow your ads to appear are important, the keywords that prevent them from appearing are even more important.
During the activity, the campaign generates a report on the search terms, which are not the keywords but the actual queries . As you review this report, you may notice concepts or words that aren't relevant to what you offer but that triggered your ads to appear. These concepts should be used as negative keywords, keywords that should not be present in searches relevant to your ads . If you don't use a list of negative keywords, you risk wasting budget on searches that don't lead to conversions. 3. DON'T RUN ADS ON SEARCH PARTNERS AND THE DISPLAY NETWORK In the initial phase of creating a Google Search Ads campaign, the publication options on Search Partners and Display Network are confirmed by default. Search Partners, as defined in the Google Ads guide, are “sites that collaborate with Google to publish free ads and product listings”. The Display Network, on the other hand, includes "over two million websites, videos and apps on which to publish ads". If you've decided to use a Search campaign, it's unlikely that you'll also want to create visual content .