Post by prioty237 on Feb 26, 2024 21:52:17 GMT -8
So our number of loyal customers will remain the same. Our business doesn’t grow. To help our business to grow, we need to identify the areas for improvement and change. Where are the opportunities for improvement and change? On every touch point we have with the customer. What you can do today Write down all the touch points you have with a customer? Your top web pages, all the emails that go out, all your social media channels, typical customer service calls, all your mailings, all your campaigns. Now, is the customer getting a consistent message across all touch points? Can you find any weak points among all these touch points? All weak points have the potential to lose you customers. Resources such as food are limited and are relatively stable over time In business terms, our resources could be seen as our products and services.
This is how we feed our customers. In the natural world, populations Bolivia Mobile Number List of species will grow, if the food source grows and reduce as food becomes scarce. In the same way, our businesses can grow if our products and services are good and reduce if they are poor. To remain stable over time then we don’t make any changes to our products and services. But if we want to influence the growth of our business, we need to improve our products and services. To do this we need to listen to our customers. If our products remain static then we will attract a certain number of customers so that our business will grow to a certain level that matches the quality and standard of our products in the same way that a population in the natural would grow until it meets the limit of its food source.
But if we find ways to improve the quality and standard of our products, then more customers will be retained. In a similar way, if we broaden our product range then we may appeal to more customers and our number of customers will grow. Looking beyond products and services as resources we see the more business oriented definition of resources… human resources. If we have the best and brightest human resources, then we should have the best products and services. What you can do today Find out what your customers like and don’t like about your products and services. You may discover surprising reasons why your customers like you. Can you include these testimonials in future marketing campaigns? For the things they don’t like, what can you do to improve and change. Make sure you test and track the impact of any changes. A struggle for survival ensues.
This is how we feed our customers. In the natural world, populations Bolivia Mobile Number List of species will grow, if the food source grows and reduce as food becomes scarce. In the same way, our businesses can grow if our products and services are good and reduce if they are poor. To remain stable over time then we don’t make any changes to our products and services. But if we want to influence the growth of our business, we need to improve our products and services. To do this we need to listen to our customers. If our products remain static then we will attract a certain number of customers so that our business will grow to a certain level that matches the quality and standard of our products in the same way that a population in the natural would grow until it meets the limit of its food source.
But if we find ways to improve the quality and standard of our products, then more customers will be retained. In a similar way, if we broaden our product range then we may appeal to more customers and our number of customers will grow. Looking beyond products and services as resources we see the more business oriented definition of resources… human resources. If we have the best and brightest human resources, then we should have the best products and services. What you can do today Find out what your customers like and don’t like about your products and services. You may discover surprising reasons why your customers like you. Can you include these testimonials in future marketing campaigns? For the things they don’t like, what can you do to improve and change. Make sure you test and track the impact of any changes. A struggle for survival ensues.