Post by account_disabled on Mar 4, 2024 21:31:29 GMT -8
The 10 Mantras of Communication on the Web [+Infographic] . Writing a text for the Web: the guidelines How to write the best content for the web? Before delving into the merits, we must first understand one fundamental thing: the best content is the one in relation to your specific case and the specific objective you want to achieve. There is, therefore, no absolute best web content. Every aspect must be relativized and traced back to the specific needs of the situation and the equally specific task of the webwriter. This being clarified, if you want to become a professional webwriter and write the best content , you must know these guidelines, respect them and then liven them up with your creativity, with your instinct , with those tricks that experience will.
I recommend you read: All the advantages of knowing how to Brazil Phone Number communicate . Webwriting: 13 guidelines for becoming a professional writer CLICK TO TWEET #1. A new co-protagonist: the paratext When you write for the Web, you must keep in mind that the relationship between text and paratext is very important. The paratext refers to everything that is accessory and complementary to the text, i.e. the titles, subtitles, introduction, paragraphs, index, notes, captions and also the aesthetic aspect of the text (shape, size , font, color). On the Web, even more than in traditional media, the paratext also plays a fundamental role in encouraging reading, preparing for listening and understanding, therefore when choosing the words to write you must always take into consideration the renewed relationship between text and paratext .
White space plays its role (well). If used consciously, white space plays a fundamental role in the reading process, because it organizes and highlights the content and provides indications on which information the reader should focus his attention on and because it is capable of giving breathing space by creating a pause. Whether your task is the first, the second or both, choosing whether and when to use white space in webwriting is fundamental because it promotes readability and understanding of the text. #3. A new relationship with punctuation On the Web, text does not only speak through words but also through arrangement, shape and images. And even punctuation is involved in this new dynamic of reading and writing.
I recommend you read: All the advantages of knowing how to Brazil Phone Number communicate . Webwriting: 13 guidelines for becoming a professional writer CLICK TO TWEET #1. A new co-protagonist: the paratext When you write for the Web, you must keep in mind that the relationship between text and paratext is very important. The paratext refers to everything that is accessory and complementary to the text, i.e. the titles, subtitles, introduction, paragraphs, index, notes, captions and also the aesthetic aspect of the text (shape, size , font, color). On the Web, even more than in traditional media, the paratext also plays a fundamental role in encouraging reading, preparing for listening and understanding, therefore when choosing the words to write you must always take into consideration the renewed relationship between text and paratext .
White space plays its role (well). If used consciously, white space plays a fundamental role in the reading process, because it organizes and highlights the content and provides indications on which information the reader should focus his attention on and because it is capable of giving breathing space by creating a pause. Whether your task is the first, the second or both, choosing whether and when to use white space in webwriting is fundamental because it promotes readability and understanding of the text. #3. A new relationship with punctuation On the Web, text does not only speak through words but also through arrangement, shape and images. And even punctuation is involved in this new dynamic of reading and writing.