Post by account_disabled on Dec 25, 2023 21:55:18 GMT -8
Inbound marketing is the art and way of making ourselves visible to those who don't know us. Inbound marketing is based in particular on content production . Content that must be visible to those we want to reach and who are looking for information online around our areas of expertise. Inbound marketing is neither a channel, nor a tactic, nor a technology, it is a philosophy ( Hubspot ). Inbound marketing is based on the idea that people value relevant, personalized content more than interruptive messages. The inbound marketing methodology helps brands attract, convert and satisfy visitors, prospects and customers through a variety of channels such as blogs, social networks, SEO or email.
Here are twenty statistics that show the positive results that can be achieved, even Email Data from the first stages. 1) BtoB buyers have completed 57% to 70% of their steps before contacting a sales representative. SEO 2) 94% of links clicked during a search are organic links and not paid. 3) 68% of organic clicks go to the first 3 results. 4) 75% of Internet users do not go beyond the first page of results. 75% of Internet users do not go beyond the first page of results 5) Sites that have between 51 and 100 pages have 48% more traffic than those that have 1 to 50 pages. Blogs 6) BtoB companies that publish even once or twice a month generate 70% more leads than those that do not blog.
Companies that go from 3/5 articles per month to 6/8 double their leads. 8) On average, a company will see its traffic increase by 45% from 11/20 articles to 21/50. Social Networks 9) Businesses with 51 to 100 Twitter followers have 106% more traffic than those with 25 followers or fewer. 10) 87% of B2B marketers use social media in one way or another. 11) Social networks have a conversion rate twice as high as outbound marketing. Lead Generation 12) Companies have a 55% growth in the number of leads by going from 11 to 15 landing pages. Marketing Automation 13) Companies that use marketing automation to nurture their prospects have a growth of 451% in the number of qualified leads.
Here are twenty statistics that show the positive results that can be achieved, even Email Data from the first stages. 1) BtoB buyers have completed 57% to 70% of their steps before contacting a sales representative. SEO 2) 94% of links clicked during a search are organic links and not paid. 3) 68% of organic clicks go to the first 3 results. 4) 75% of Internet users do not go beyond the first page of results. 75% of Internet users do not go beyond the first page of results 5) Sites that have between 51 and 100 pages have 48% more traffic than those that have 1 to 50 pages. Blogs 6) BtoB companies that publish even once or twice a month generate 70% more leads than those that do not blog.
Companies that go from 3/5 articles per month to 6/8 double their leads. 8) On average, a company will see its traffic increase by 45% from 11/20 articles to 21/50. Social Networks 9) Businesses with 51 to 100 Twitter followers have 106% more traffic than those with 25 followers or fewer. 10) 87% of B2B marketers use social media in one way or another. 11) Social networks have a conversion rate twice as high as outbound marketing. Lead Generation 12) Companies have a 55% growth in the number of leads by going from 11 to 15 landing pages. Marketing Automation 13) Companies that use marketing automation to nurture their prospects have a growth of 451% in the number of qualified leads.