Post by account_disabled on Jan 24, 2024 20:32:02 GMT -8
The new hero of RingoTalks is Oleg Lyubarets, Digital Marketing Director at MOYO.ua. We talked with him about analytics, approaches to marketing and how electronics stores make money. Without long introductions and introductions, here are a few facts about our interlocutor. Oleg is a marketer who started his career as a copywriter and continued as an analyst. Worked in such different projects as OLX, Depositphotos, Karabas.com. I ran marathons when it was not yet mainstream. My first half marathon was at 15, a marathon at 16. Since then I haven’t liked to run.
While I was Fax Lists preparing for the interview, I studied your biography a little - it’s impressive! And the first thing I want to ask in this regard is why did you decide to retrain from an analyst to a marketer? Or are these specializations too related to talk directly about retraining? — I always wanted to be a general marketer. And when the opportunity to retrain came, I took it. In my understanding, an analyst is a person who is the right hand of a marketer, marketing director. He knows everything about processes, types of traffic, their application, efficiency, etc. One way or another, he intersects and interacts with each of the channels, only at the level of data analysis.
Plus, he should logically give recommendations and be involved to the maximum in the process of optimizing the company, for example. Or launching new channels. RingoTalks — Tell our readers in a nutshell, in case anyone doesn’t know what an analyst’s job is? And is it necessary for, say, an average online store to have such a specialist on staff? - Necessarily! The analyst monitors the health of the business and marketing. He is the first to notice growth or identify problem areas. He predicts the development of the project and knows better than others about fluctuations in the field. He follows trends and is always looking for opportunities to increase the effectiveness of a traffic channel or product.
While I was Fax Lists preparing for the interview, I studied your biography a little - it’s impressive! And the first thing I want to ask in this regard is why did you decide to retrain from an analyst to a marketer? Or are these specializations too related to talk directly about retraining? — I always wanted to be a general marketer. And when the opportunity to retrain came, I took it. In my understanding, an analyst is a person who is the right hand of a marketer, marketing director. He knows everything about processes, types of traffic, their application, efficiency, etc. One way or another, he intersects and interacts with each of the channels, only at the level of data analysis.
Plus, he should logically give recommendations and be involved to the maximum in the process of optimizing the company, for example. Or launching new channels. RingoTalks — Tell our readers in a nutshell, in case anyone doesn’t know what an analyst’s job is? And is it necessary for, say, an average online store to have such a specialist on staff? - Necessarily! The analyst monitors the health of the business and marketing. He is the first to notice growth or identify problem areas. He predicts the development of the project and knows better than others about fluctuations in the field. He follows trends and is always looking for opportunities to increase the effectiveness of a traffic channel or product.