Post by account_disabled on Mar 7, 2024 0:31:55 GMT -8
First of all we must distinguish the acronym SEM from all the others: Search Engine Marketing is in fact that set of optimization activities for search engines , specifically SEO, SEA and SMO. The key point around which SEM revolves is the interception of a user when he is looking for a specific product . A well-done optimization will therefore be able to capture it during its navigation with the right timing, through thematic and optimized content. In order for customer and content to "meet", it is important to position the latter as high as possible on the Google results page .
The different nuances of SEM optimization are Hong Kong Telegram Number Data preparatory to positioning on Google's SERP pages, intercepting users and converting them into a performance marketing strategy. The positioning of the contents and the success of the campaign, in fact, are closely linked: high-performance optimization, capable of combining the immediate results of a sponsorship and the longevity of an organic positioning, will guarantee results in the medium, short and long term. SEO, SEA, SMO, what are the differences? Each of these acronyms differs for certain Search Engine Marketing strategies, applicable in a specific context.
In detail: SEO Perhaps the best-known term refers to the Search Engine Optimization process and has as its primary objective the improvement of the organic positioning of contents in Google search results pages (the so-called Google SERPs). In SEO SEM Marketing operations we intervene on three distinct factors: - site structure , easily understandable by search engines; - content optimized based on primary, secondary and related keywords; - promotion of the site through internal and external links to the site; At the basis of SEO positioning are crawlers , i.e. those programs used by Google for the automatic identification and scanning of websites.
The different nuances of SEM optimization are Hong Kong Telegram Number Data preparatory to positioning on Google's SERP pages, intercepting users and converting them into a performance marketing strategy. The positioning of the contents and the success of the campaign, in fact, are closely linked: high-performance optimization, capable of combining the immediate results of a sponsorship and the longevity of an organic positioning, will guarantee results in the medium, short and long term. SEO, SEA, SMO, what are the differences? Each of these acronyms differs for certain Search Engine Marketing strategies, applicable in a specific context.
In detail: SEO Perhaps the best-known term refers to the Search Engine Optimization process and has as its primary objective the improvement of the organic positioning of contents in Google search results pages (the so-called Google SERPs). In SEO SEM Marketing operations we intervene on three distinct factors: - site structure , easily understandable by search engines; - content optimized based on primary, secondary and related keywords; - promotion of the site through internal and external links to the site; At the basis of SEO positioning are crawlers , i.e. those programs used by Google for the automatic identification and scanning of websites.