Post by account_disabled on Mar 12, 2024 0:15:06 GMT -8
This article you will find out: what Google will spend up to $800 million on who will get support What will $800 million be used for? According to what Google's CEO said on his blog , the company will provide over $800 million to support: small and medium-sized enterprises (SMEs) healthcare and government organizations healthcare workers Let's start with the topic of support for small and medium-sized businesses. Google plans to allocate $340 million in the form of Google Ads credits. This means that businesses will receive free virtual credits on their account . This strategy is used, for example, as a promotion when starting a Google Ads account.
Google's support for advertising campaigns shouldn't be surprising once UAE Phone Number you look at the data. Consistent with other natural disasters, we see both a “positive” and “negative” impact on advertising, depending on the industry. On the one hand, Google is aware that its advertising network is an important element of customer acquisition for small and medium-sized businesses. leaves on wooden tableOn the other hand, Google also wants to stabilize the situation. If customers are limited by their budgets during the current situation, this causes an imbalance in Google Ads bidding indicators, such as cost per click (CPC). This can, in turn, be manipulated by marketers to achieve better results in their campaigns.
Recommended reading: COVID-19 and eCommerce: boom in online sales In addition to this $340 million in support for SMBs , Google also provides: $250 million in advertising funds for organizations such as the World Health Organization (WHO) and others that provide information on preventing the spread of the Coronavirus. As a result, reliable information will appear more often throughout Google. A $200 million investment fund to support Non-Governmental Organizations (NGOs) and financial organizations that aim to support small businesses with development capital. $20 million in Google Cloud credits.
Google's support for advertising campaigns shouldn't be surprising once UAE Phone Number you look at the data. Consistent with other natural disasters, we see both a “positive” and “negative” impact on advertising, depending on the industry. On the one hand, Google is aware that its advertising network is an important element of customer acquisition for small and medium-sized businesses. leaves on wooden tableOn the other hand, Google also wants to stabilize the situation. If customers are limited by their budgets during the current situation, this causes an imbalance in Google Ads bidding indicators, such as cost per click (CPC). This can, in turn, be manipulated by marketers to achieve better results in their campaigns.
Recommended reading: COVID-19 and eCommerce: boom in online sales In addition to this $340 million in support for SMBs , Google also provides: $250 million in advertising funds for organizations such as the World Health Organization (WHO) and others that provide information on preventing the spread of the Coronavirus. As a result, reliable information will appear more often throughout Google. A $200 million investment fund to support Non-Governmental Organizations (NGOs) and financial organizations that aim to support small businesses with development capital. $20 million in Google Cloud credits.